We all know that global warming and climate change are pressing issues having adverse effects on our environment. As the climate change issue is on the rise, sustainable fashion is gradually gaining momentum in the market. Consumerism is growing at a large scale and people are buying various things unaware of the repercussions on nature and the environment. When we buy our clothes we may never give it a thought about what impact it can have on the environment because we are not aware of how our garment has been made. Neither do we do our research on how our clothes are being made or what kind of materials, resources, or processes are used in making these clothes.
Bringing a shift in the purchase mindset of consumers is quite difficult given that people are shopping aimlessly. Many sustainable brands are being transparent about the processes and materials they use in their cloth making. This in turn could help a customer to a certain extent to be well-informed about what exactly they are buying.
Sustainability cannot be taught, it is something to be practiced in your everyday life. Although sometimes people don’t think or go into nitty-gritty details before buying their garments, brand awareness plays a huge role in supporting their purchasing behaviour. This act of mindful purchasing can be directly linked to reducing your carbon footprint.
The credibility of the product comes in when you are informed about the processes and materials used in making your clothes. GOTS (The Global Organic Textile Standard) which is a leading organic textile standard certification ensures the limit of usage of harmful chemicals, toxic bleaches and dyes in the production process of textiles. Hence, the goal of sustainable brands is to put on their shelves properly certified organic clothes which appeal to the buyers in order to purchase. Organic cotton is naturally grown cotton without the use of any pesticides or harmful chemicals. And with every purchase of organic cotton clothing, you are supporting organic farming as well as a circular economy.
Hence, with some informed decisions, consumers can contribute to reducing carbon emission levels and greenhouse gases through their purchasing power. Lastly, the burden of environmental pollution depends largely on how we initiate greener choices in life, having real and lasting differences in our economy.
- Eshita Dayani